Analytics
Revenue, retention, page traffic and product velocity.
Daily, 14d
Revenue vs orders
Last 30 days
Traffic by source
30 day window
Revenue by product
% returning by month
Cohort retention
| Cohort | M0 | M1 | M2 | M3 |
|---|---|---|---|---|
| Jan | 100% | 62% | 48% | 41% |
| Feb | 100% | 68% | 52% | 44% |
| Mar | 100% | 71% | 56% | 47% |
| Apr | 100% | 74% | 58% | — |
| May | 100% | — | — | — |
Across the public website
Page performance
| Page | Slug | Views 30d | Avg time | Bounce | Status |
|---|---|---|---|---|---|
| Home — Founders' Edition | / | 48,210 | 01:42 | 38% | Published |
| Philosophy | /philosophy | 9,120 | 02:14 | 32% | Published |
| Products | /products | 22,840 | 03:08 | 28% | Published |
| Lifestyle Protocols | /lifestyle | 7,610 | 02:48 | 30% | Published |
| Daily Rituals | /rituals | 11,290 | 02:32 | 29% | Published |
| Journal — Field Notes | /journal | 5,840 | 03:22 | 41% | Published |
| Contact — Apothecary | /contact | 3,210 | 01:08 | 52% | Published |
| Lookbook — SS26 | /lookbook | 0 | — | — | Draft |